Monday, September 21, 2009
Gotta take your Prozac!
This clever little piece had me in stitches! I've seen the original propaganda ad that was run by the Germans during WWII, it a spoof on the "Ride with Hitler" ad. Even though this isn't a true ad for Prozac, it definitely uses the testimonial technique. It implies that you need t take your Prozac in oder to be "normal". The piece also uses the assertion technique because it is trying to take a serious issue and turn it into a light-hearted issue. Even if it isn't factual that prozac won't make you psychotic, they have displayed it in the manner that it will fix those pesky voices in your head!